I am regularly teaching courses about marketing, digital marketing and experince design at EHL- Hospitality Business School. From 2025 I will lead a new specialization of the Master in Hospitality Management on Human Centred Digital Transformation always at EHL – Hospitality Business School. I am also visiting professor at IULM Milano, where I teach the course Experience Design Through Technologies in the Tourism Master. In the past I acted as subject are leader for the course Strategic Marketing at the prestigious MBA of Henley Business School (University of Reading). Before that I taught Marketing Communication and Mobile Marketing at Bournemouth University.
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I often get invited by collages to deliver speeches on different cutting-edge topic related with my research and industry experience. This is not limited to regular courses but also events in different conferences promoted by universities. Interesting subject of the invited speeches are related with ‘Regenerative Hospitality’ and ‘Human centred Digital transformation’.
Keynotes are one other integral part of my speaking activity. I often deliver keynotes to national and international conferences bringing to life the considerable amount done on applied research projects I do.
